Shopping on the Internet, once primarily a realm for bargain hunters and mid-market buys, is exerting a stronger influence on consumers of luxury products.

According to Unity Marketing’s latest Luxury Consumer Tracking Study, a quarterly study that tracks luxury consumers’ usage of the Internet (average income $150,200, average age 43.6 years), 46 percent of buyers of jewelry, watches, luxury fashion, accessories and cosmetics used the Internet in support of their recent purchases.

Study: Internet exerts growing influence on luxury consumers