At Helium Report, we track the latest in luxury living trends, from billionaires purchasing jumbo jets for personal use to destination clubs rolling out grand beach homes. Our readers come to us for industry news on private jets and real estate, but we got to thinking about where the biggest global luxury seekers can be found.

Enter Google Trends, a little-known feature offered by the search engine giant that keeps track of a given term’s popularity, presenting the volume of searches as a line graph.

While there’s little to be inferred about the popularity of private jets as measured by search volume alone—the saw-toothed line zig-zags randomly within a consistent amplitude—Google Trends also offers the more revealing option of tracking a term’s popularity by region.

Helium Report